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Cupcake Vineyards encourages wine fans to Choose Joy

Time:2018-02-20 08:42wine - Red wine life health Click:

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Cupcake Vineyards encourages wine fans to "Choose Joy"

2/19/2018

Cupcake Vineyards has launched a new campaign featuring the tagline "Choose Joy" to celebrate the merry moments in daily life. "The occasion to drink wine has shifted from nice events and weddings to more impulsive celebrations rooted in feeling and joy, so we were inspired to create a campaign around a new set of life moments," said Laura Wimer of Mekanism, which handled the campaign's creative.

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